Catherine Jo Ishino

Week 1: Logo Research

Week 1 : Choose logo, research company= 5%
A. Introduction – the design process
B. Project 1: chose Canadian logos to transform, redesign and reflect contemporary culture and times
C. Assignment
1. Research history and development of the logo and company
2. Critique the original Canadian logo you have chosen- image, color, type- written in one brief paragraph (1-200 words) ie a rough draft critiquing the original logo and what you would change to make it better and why
2. Make thumbnail sketches reflecting the changes you would like to make of the original logo i.e. image, type and color

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