Catherine Jo Ishino

Week 5: CI’s Design Brief for Logo Presentations

Thursday, February 3

1. Vote for one person to give brief history on your company’s logo history (no longer than 3 mins)

2. Each person select their best logo (developed from their 3 roughs) & present this choice, as well as argue why the logo will work better than the present company logo
A. Use graphic design language for rationale- such as color choice & symbolism, form/shape meaning, type selection & usage
B. Be as specific and to the point as possible

3. Have one person (perhaps a 2nd chosen person from group) summarize group’s innovation on original group logo by showing the various re-designs on site as replacements

4. Total length of presentation should be no longer than 10 minutes!!!

RULE OF THUMB on corporate presentations:
A. Tell them what you’re going to tell them
B. Tell them
C. Tell them what you told them

Look forward to seeing and hearing all your digital presentations next week!

No comments yet»

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: