Week 5: CI’s Design Brief for Logo Presentations

Thursday, February 3

1. Vote for one person to give brief history on your company’s logo history (no longer than 3 mins)

2. Each person select their best logo (developed from their 3 roughs) & present this choice, as well as argue why the logo will work better than the present company logo
A. Use graphic design language for rationale- such as color choice & symbolism, form/shape meaning, type selection & usage
B. Be as specific and to the point as possible

3. Have one person (perhaps a 2nd chosen person from group) summarize group’s innovation on original group logo by showing the various re-designs on site as replacements

4. Total length of presentation should be no longer than 10 minutes!!!

RULE OF THUMB on corporate presentations:
A. Tell them what you’re going to tell them
B. Tell them
C. Tell them what you told them

Look forward to seeing and hearing all your digital presentations next week!